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A blog is an online diary where you can write about what you see and what you eat. Itโ€™s a marvelous thing that you can use to share your culinary experiences for everyone to read.

The flip side of having a blog is that others can, and do, read it.

A while back I wrote something about a chocolate shop in the Marais that I once walked by with a friend, a very talented chocolatier from Brussels. He looked in the window and didnโ€™t find the presentation all that enticing. So I wrote a few words about the place here on the site, a comment he made in passing, that wasnโ€™t necessarily glowing nor was it desultory. (Either way, Iโ€™m off the hook. He said it, not me.) But it was enough to invoke an email from someone at the company about a year later. But it wasnโ€™t signed by Josรฉphine Vannier.
Maybe it was a pseudonym for Her Divine Greatness! herself.

Chocolates from Josephine Vannier

I canโ€™t find the message, but it went along the lines of, โ€œDavid: Let us assure you that our chocolates are very fine and we invite you to come and try them.โ€

Or something to that effect. There was definitely an emphasis on the words โ€˜usโ€™ or something about coming in for a โ€˜meetingโ€™ that I recall rather distinctly

Seizing the opportunity, I responded, saying Iโ€™d love to come in and get shown around, hopefully by the elusive Josรฉphine herself, and to be properly introduced to her chocolates with her expert help.
Alas, a response was not forthcoming: I never heard back.


But since I live close-by, I decided to stop by and do my own sampling, perhaps catching Josรฉphine by surprise and getting a look around.

The windows at Josรฉphine Vannier are filled with chocolate sculptures and colorful creations, which range from cunning and clever, to clownish and downright goofyโ€ฆa line most Parisian chocolatiers like to balance between no matter how chic they are. But I, accompanied by a chocolate-loving friend, made the pilgrimage for her individually-dipped chocolates, stopping to admire the neatly-wrapped army of chocolate bars crusted with salt, tonka beans, red pepper, and spices first. Then I headed to the wall of chocolates, each lined up in picture-perfect rows, packed squarely in sturdy white boxes.

A quick side note here: If you ever plan to visit the Marais in Paris on a Sunday, wear heavy-duty football padding. The place is swamped with tourists cramming every square centimeter of the already impossibly-narrow sidewalk space. Clearly in the 1400โ€™s, no one was anticipating how explosive the popularity of this neighborhood would become. While Iโ€™m happy to see visitors to Paris enjoying themselves, most of them walk around in a trance, inadvertently block the sidewalks by window-shopping and itโ€™s impossible to stroll comfortably through the quartier anymore. And Sunday is the busiest day of all, since the shops in the Marais are allowed to stay open while the rest of Paris closes up. I normally opt to walk far around the neighborhood rather than getting stuck in the unruly mob.

So one might expect the salespeople in the Marais, who work on Sunday, to be a bit grouchy. But Josรฉphineโ€™s โ€˜friendsโ€™ were almost unnervingly tranquil and obliging. Looking around, it seemed that Josรฉphine was taking the weekend off, perhaps attending to her faithful elsewhere. But her โ€˜peopleโ€™ that she left to watch over the shop were charming and helpful. So we dutifully chose a selection of chocolates to sample in the nearby Place de Vosges.

A hands-down favorite of ours was the piquant Pain dโ€™Epices, dipped chocolates with a dusting of spices on top and a burst of peppery-spices in the ganache filling. The spices were fresh and strong, although the subdued chocolate was a bit overwhelmed by the assertive flavors inside. The Cafรฉ Pralinรฉs were cleverly scribbled with a musical note and probably have their own cult-status in Paris. And I especially hypnotized by the Nougat; that airy, tender, honey-scented confection with crunchy nuts enrobed in chocolate. I worship at the altar of anything made with nougat, especially when itโ€™s scented with orange-flower water and vibrant-green Sicilian pistachios here in France. And this divine petit carrรฉ was no exception.

I never did find out who wrote that letter. I didnโ€™t ask and no one there could recall.
But I did ask them where Josรฉphine Vannier was, or at least who she was.
And they replied, almost in well-scripted unison, โ€œNous sommes Josรฉphine Vannierโ€โ€ฆโ€We are Josรฉphine Vannier.

Er, okay.
So I left a bit puzzled, and Iโ€™ll probably never find out who Josรฉphine Vannier is, or was. Is she someone who started the shop? A historical figure in the rich history of the Marais I never heard of?

Or if I ever do meet her, will I need to greet her asโ€”Oh Great Leader! Maybe sheโ€™s an enigma, like her shop; a bit coy on the outside, choosing to display to the public her silly side for all to see. A bit colorful and somewhat irreverent. But once she gets inside your psyche, itโ€™s clear sheโ€™s more cunning than you might imagine. She reveals a few spicy tidbits here, and some sweet nuggets of goodness there. And from then on, itโ€™s sweet surrender.

And I like her โ€˜friendsโ€™ too.
Perhaps theyโ€™ll invite me to come by for an orientation meeting again.

Then, just maybe, Iโ€™ll become a full-on convert as well.

Josรฉphine Vannier
4, rue Pas de la Mule (3rd)
Tรฉl: 01 44 54 03 09

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17 comments

    • Melissa

    If there is a chocolate cult, I just might join too. Mmmm, yes, chocolate. ;-)

    • Steve

    Aha! The French chocolate version of Betty Crocker!

    (P.S.โ€“did you know you are still making TV appearances in the Bay Area? You were baking brownies with Joey Altman again yesterday.)

    • michele

    Sweet nuggets of goodness? You mean sweet NUBBINS of goodness.. I mean, nothing is sweeter or better than a nubbin. Am I right? Am I right?

    • Connie

    ah yes french Betty Crocker

    • Kate

    Sounds like you and Josรฉphine Vannier could be characters in a modern day take on a Henry James novel. You are the poor Americain beguiled by and lost in the labrinth of French custom, classism and mystery, in search of a heroine always just beyond your reach=) Might as well just sit back and enjoy the chocolate.

    Cheers,
    Kate

    • Eye_carl

    We really need a chocolate revolution here in America, and no Iโ€™m not talking about Hersheyโ€™s.
    David please help!

    • ParisBreakfasts

    I was struck this last Paris trip by the degree of, as you put it so well, theโ€clownish and downright goofinessโ€ฆa line most Parisian chocolatiers like to balance between no matter how chic they are.โ€
    J-P Hevinโ€™s Fish nโ€™ Hen or his Hen nโ€™ Fish combo?!
    Ridiculous bunnies(of the inflated order) that looked like they walked off someones front lawn.
    There seems to be just as much competition between chocolatiers as there is in the French couture. But often itโ€™s who can be the most ridiculous and silly!? Iโ€™m still grappling with this conundrumโ€ฆ

    • Fred Flintstone

    I have tried this shop many times (I lived a block away for 2 months) and it is a huge step down from Debauve, Maison du Chocolate, Patrick Roget, and many others in Paris. However, they are very friendly.

    • Connie

    Maybe Josรฉphine Vannier lives in all of us.

    • Nabeela

    I just wanted to say your new book on ice creams is awesome. Iโ€™ve made an amazing recipe from it(strawberry frozen yogurt) and Iโ€™m planning to make some more this coming week-end(roasted banana and avocado ice cream). But as you mentioned again and again in the book about how precious freezer space got, Iโ€™m sure to face the same problem very soonโ€ฆ.what shall I do? Make new friends ;)
    Thank you sooo much for the very comprehensive book on ice-creams. I donโ€™t think Iโ€™ll ever need any other book on this topic.
    P.S: I bought an ice-cream maker just to make your recipes and I dont regret itโ€ฆ.itโ€™s worth every dollar I spent just to taste a bite of the strawberry frozen yogurt

    • David

    Eye_carl: There is a chocolate revolution in America! How โ€™bout ScharffenBergerโ€ฆTheoโ€ฆAmanoโ€ฆE. Guittardโ€ฆ.

    Fred F: Yes, I agree. I asked if they made the chocolates there and they said no, which is normal in Paris since space is at a premium (especially in the Marais). Hope you survived unscathed!

    Nabeela: Thanks! Try the Avocado Ice Cream with an espresso poured over it. Itโ€™s amazing. And I love the frozen yogurts too. Perfect for summer (and easy!)

    • Lorna

    I need to find out the chocolatier in the Marais we bought gifts from. The window display was stupifyingโ€ฆas most all the store fronts in the Marais. So we were drawn in.

    Ended up giving my mother a โ€˜Whitmanโ€™s samplerโ€™ with the advance warning of โ€œDonโ€™t give this to the following โ€ฆchildren and most all of the relatives. From January through March she gave me a report of each chocolate. So much funโ€ฆ.

    • Rose

    Your Great Book of Chocolate is an absolute delight! Iโ€™ve been using only lesser-famed but good quality dark chocolate brands for my recipes instead of milk chocolate and I have to agree that the mass-produced stuff we buy in most U.S. convenient stores is just โ€œjunk chocolateโ€. My chocolate taste buds are now so finicky that Hershey tastes like chalk to me. The dark stuff is much better. Your truffles, btw, were *very* messy as you warned in your book but it was oodles of fun to smear them in melted chocolate in my hands. I seem to have endangered the dieting peers in my work office but itโ€™s worth it to bring in tasty concoctions for them to sample. Thank you for your gracious comments and insights to share with the rest of us.

    • Harvey kletz

    I have been to the shop. Can her products be ordered online and sent to the US? Thanks.

    Harvey

    • Trang

    Is it very expensive there?

    • Abbie

    Yes, Trang, itโ€™s very expensive, but then all Paris chocolatiers are. And I share Harveyโ€™s query about ordering Vannier chocolates online. I would kill for another Vannier poivre et sel mixed white and dark bar at any cost! Meanwhile, whatโ€™s needed are a few recipes on a website somewhere, teaching us how to blend spices and rare salts and peppers with Guittard or the better-grade chocolates now available in groceries, so we can make our own. Does anybody know of such recipes?

    And for macarons enthusiasts, try Gerard Mulot. Theyโ€™re fabulous and a bit less pricey than the more famous vendors.

    • laura

    I took my daughter to this chocolate shop this past summer, and we devoured our chocolates while sitting in the park nearby. We were thrilled with the tastes. We tried most of the best chocolate shops in town, and while this wasnโ€™t my absolute favorite, both my daughter and I really enjoyed our purchases.

A

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