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oursons guimauve

Thereโ€™s a misconception that the French donโ€™t eat junk food. While itโ€™s true that the drugstore shelves around here are lined with, of all thingsโ€”drugs, there are some foods around that donโ€™t quite fall into the high-fallutinโ€™ AOC category elsewhere.

Itโ€™s become commonplace to see teenagers swilling la Coca from plastic liter jugs on the sidewalks and itโ€™s not unusual to see a Parisian toting a bag from McDo. In the candy department, the dubious Tagada, artificially-flavored strawberry marshmallow domes, Iโ€™ve unfortunately had served to me melted on top of a crรจme brรปlรฉe in lieu of a crackly layer of caramel (which was not an improvement, believe meโ€ฆ) and in more upscale desserts in trendy restaurants. Both I found rather unpleasant. But there is one junk food that I do share their affection for: les oursons guimauve.


Admittedly, Iโ€™m a sucker for anything made with marshmallows (for example, I love those heavenly toasted coconut-covered marshmallowsโ€ฆand donโ€™t even get me started on Mallomarsโ€ฆ), especially if theyโ€™re enrobed in chocolate. And another thing that Iโ€™ll admit: Iโ€™m working on a magazine article for an ice cream riddled with marshmallows and I wanted to use store-bought guimauves.

Since almost all of the supermarket-variety marshmallows here in France are tinted a rather unappetizing shade of pink or green, I opted for the ones dipped in chocolate (who could blame me?) and brought home a bag of the oursons guimauve, aka, marshmallow bears, which are sometimes more-cuddly called les nounours ร  la guimauve, or marshmallow teddy bears.

nounours ร  la guimauve

When I tore into the blue plastic bag, I plucked one right out and popped it in my mouth. The thin layer of milky chocolate enrobing the marshmallow was just the right amount, and easily broke away and disappeared as I bit down on the cushiony-soft marshmallow underneath. So although the French take their share of knocks, I challenge anyone to say they didnโ€™t get this one right, even if it does fall under the dubious category of โ€œjunk food.โ€

But Iโ€™m not worried about that. The only thing that I do worry about is now I need to go back to the store to get more; I snacked my way through half the bag alreadyโ€”and the other half is bound to not last much longer.

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Sandrine Chappaz

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50 comments

    • fabienne and co

    sweet sweet memories.
    The best Oursons are from the brand Bouton dโ€™Or. They are very hard to find nowdays.
    I l.o.v.e them.

    • Aran

    Oh yes! I grew up eating lentils and swiss chard and fish at home but once we hit the streets after school, it was time for junk! โ€œChuchesโ€ like we refer to them in Spain. Lovely!

    • Susan

    Hmmmโ€ฆI think I saw chocolate covered โ€œPeepsโ€ one Easter. Similar or too sticky?

    • Martha in KS

    David, have you ever had VALOMILK candy? Theyโ€™re made here in the Kansas City area & are marshmallow creme surrounded by milk chocolate. It was one of my motherโ€™s favorite things from her childhood. Next time youโ€™re in the states try to locate some. http://www.valomilks.com/

    • Sara, Ms. Adventures in Italy

    Oooo, I think Iโ€™d like these โ€“ Italians donโ€™t really โ€œgetโ€ marshmallows and any that Iโ€™ve seen here have been imported from France, in pastel colorsโ€ฆ

    • selena

    I recently heard a reportโ€ฆ on NPR, I think it wasโ€ฆ that France has the largest McDonaldโ€™s market outside the U.S.

    • David

    fabienne: Iโ€™m a bit embarrassed to admit this, but mine were from Franprix. But they were really goodโ€ฆand better than some other brands Iโ€™ve tried!

    Sara: Okโ€ฆok, when does the โ€œcoffee-for-marshmallowsโ€ trade begin?

    Martha: You know, Iโ€™ve seen Valomilk, but never tried one. I have had, however, a Mallo Cup, which wasnโ€™t bad. (Although I havenโ€™t had one in about fifteen years!)

    Susan: Peeps, my dear, are beyond compare!

    • Dan | thesamovar

    I have to admit I rather like those nasty little pink Haribo things. Iโ€™d never had them before and when a large plate of them was presented as a sort of bizarre petits fours at a restaurant in Paris Iโ€™m ashamed to say that after an initial moment of trepidation I ate the entire plate and was even brought a second one (which I resisted the urge to polish off). FWIW the restaurant is actually rather good (although opinions about the pink things will obviously vary), one of the better places in terms of value for money that Iโ€™ve been to in Paris: Lโ€™Alchimiste in the 12th.

    • Marc @ NoRecipes

    Oh man, these look good. I hope I find some at the NY Chocolate Show today:-) One of my favourite chocolates is marshmallow and caramel enrobed in chocolate.

    • Judith in Umbria

    Every damn time you have a picture of candy in the bloglines thingie I say I am not going there! And then I get suckered in. At least this time I found out those are bears. I am on a low carb diet, stop with the confections! Cook some pork.

    • Jill

    One of my children told me about these, but Iโ€™ve never seen them or had them. Yum. Someday Iโ€™m going to try to make my own marshmallows. Dipped in chocolate perhaps?

    • Parisbreakfasts

    Yikes! itโ€™s 8:45 PM and Iโ€™m too damn lazy to run out to Franprix for these :(
    And tomorrow is sunday :(
    But monday I will!
    I am amazed at the vast array of Haribo here and all the different sizes and prices available. The French are so much more accomodating that our snack crap I find. Ours just get bigger โ€ฆ

    • krysalia

    for anyone in france (parisbreakfast ?) who is actually craving those franprix nounours ร  la guimauve, do not go to the store on monday, go sunday, most of the stores are opened on this sunday because tuesday 11th is a holliday.

    david> have you ever been surprised to find some cracking rice or nuts in those little bears ?

    I once took a large bag of them that looked normal (not franprix ones) but when i tried one i was disappointed : it wasnโ€™t real ones, but kind of fake ones with a lot of toffee and nuts/rice, much much heavier and chewy. how bad, because what i love most with those bears is how mellow they are, litterally disappearing in the mouth with that slight acidic taste (tartric acid ?) in the end :) .
    thatโ€™s why i always manage to have a taste before buying, now (at least thatโ€™s the reason I give in the candy shop โ€“ shhhttt !)

    • Juliana

    All I can say is that I am now drooling for those little chocolate-covered goodies. Iโ€™ll have to satisfy myself with the mint chocolate brownies on my counter in the other roomโ€ฆ.

    • Susan

    Yes! .I thought they might be beyondโ€ฆ

    • Pat

    Do you remember that we can get Malomars here only around holiday times? I have never understood that โ€” importing the East Coast treat only for Jewish and Christian holy days seems absurd, but there you go. I buy up boxes of them that never last long enough. In grade school in the South we used to eat some sort of nasty graham-cracker pastel-colored marshmallow sandwich cookies that I adored. Glad you have an acceptable junk food there with such an endearing name and nickname!

    • Pat

    PS By โ€œhereโ€ โ€” I meant California. Sorry about leaving out the clue.

    • Eileen

    Since I canโ€™t get my hands on Les Oursons Guimauve I may have to dip the marshmallows I made yesterday (itโ€™s that time of year again) into some good melted chocolate; althoโ€™ Iโ€™d rather be in Paris and have what youโ€™re having!

    • Linda H

    Chocolate covered marshmallow rabbits and chocolate covered marshmallow eggs at Easter are my greatest junk candy craving.
    Do try Valomilks if you can find any. The marshmallow center is softer, gooey-er and denser than a regular marshmallow, and the chocolate coating is thick. Very rich and decadent.

    • Paula Maack

    I have always been a sucker for Seeโ€™s Rocky Road, and especially the Seeโ€™s Rocky Road Easter Eggs. I, too, love anything with chocolate and marshmallows, including Mallomars!

    I can see why you finished up that bag of French *junk* food. Yum!!! And, how cute are they??? I want some!!

    I am looking forward to your article.

    XOXOXOX,

    ~ Paula
    (from Ambrosia Quest)

    • Emily Rose

    There is a small candy company in New Orleans called Elmerโ€™s Candy http://elmercandy.com/home.htm and they make a candy only at Easter called the Elmerโ€™s Heavenly Hash Egg- it is made up of marshmallow covered in chocolate with a single almond on the top of the egg. I always had these in my Easter basket as a child as did every other New Orleanian child I knew! I didnโ€™t even know that they could only be found locally until I went away to college in Tennessee (I also didnโ€™t realize that Mardi Gras was not a national holiday until probably 3rd or 4th grade!). Anyway- the marshmallow is the most delicious thing in the world- it has these strange sort of crystallized bits of sugar inside- I canโ€™t really explain it- but if you give me an address I could mail them to you when they come out at Easter. I promise that you will find them very different from other marshmallow candies youโ€™ve tried!!

    • David

    Emily: I also found a company in the US that makes chocolate-covered marshmallow bears, too. Iโ€™m sure theyโ€™re delicious, but like certain โ€œjunkโ€ foods, sometimes you just canโ€™t improve upon the original

    Paula: I love Seeโ€™s candy! I tried to get in there when I was writing my chocolate book, but they wouldnโ€™t let me. They buy their chocolate from Guittard, which is right down the street, and itโ€™s shipped over, still liquid, in tanker trucks!

    Pat: Yes, Iโ€™ve heard Mallomars are seasonal. There was also some grumbling this year that theyโ€™ve โ€œdownsizedโ€ the size of the cookies. I guess that just means youโ€™ll have to eat more : )

    • Michelle in NZ

    This takes me back to the early 1970s, out shopping with Mum, we would occassionally get a marshmallow bear as a treat. Only the marshmallow here was always orange for the bears. And pink for the chocolate fish.

    My Dad used to make a mean marshmallow slice โ€“ shortcake base smothered with a thick marhmallow layer โ€“ yummo

    • Crystal King

    When I first saw this pictures, I thought they were chocolate-covered gummi bears, which I am rather partial too. But I have to agree, covering marshmallows with chocolate is a darn good thing, especially if there is a cuteness factor to it all. There is something so satisfying about ripping off heads with your teeth!

    • Jennifer K

    I love Seeโ€™s candy too! I live in the Paris area now, but when I lived in northern California, I used to love Seeโ€™s Scotch Kisses (marshmallow and caramel), and my all-time favorite was the Scotchmallow (honey marshmallow and caramel covered in chocolate). I always wanted to try their Marshmints, but for some reason you have to special-order them and I never got around to it. I asked the Seeโ€™s Candy lady why they had to be special ordered, and even she didnโ€™t know!
    Wow, I would love to dip into a vat of that melted Guittard chocolate (after it has cooled down a bit, of course)!

    • janice

    I LOVE toasted coconut marshmallows!!
    I LOVE those chocolate covered marshmallow twists!!
    When Passover comes round, I stock up!!!

    When I moved to California, I learned about Seeโ€™sand Scotchmallows became my favorite too.

    • Elisabeth

    Iโ€™m living in Besanรงon, and Iโ€™ve never seen these. I have, however, found them at chocolateries and the like. I gotta say, Iโ€™m a fan of the Peep. I know, I know. But, I canโ€™t resist. Sadly, I will miss those since I wont be home for Easter. Butโ€ฆ maybe they have those here???!

    • Polly-Vous Francais

    Hoo-boy, Iโ€™m going to have to try some oursons guimave before I leave Paris! But if itโ€™s really delicious and artfully made, itโ€™s not officially โ€˜junkโ€™, right? Just a sweet treat. Itโ€™s only junk if you stuff a gazillion of them unappreciatively.

    All this talk of chocolate and marshmallow reminded me of my Tennessee childhood favorite, Goo-Goo Clusters. โ€œGo get a Goo-Goo. Theyโ€™re Goo-ood!โ€

    https://secure.woodgroupinc.com/googoo/GooGooproduct.asp

    • julie

    David, youโ€™re so right, this is my all-time favourite candy, I canโ€™t be trusted near a bag of them. I give them to non-French friends who havenโ€™t yet heard of them to convert them.

    • Paula Maack

    I knew you would love Seeโ€™s! We have twin palates, Iโ€™m telling youโ€ฆ

    What I didnโ€™t know was that they got their chocolate from Guittard. No wonder I love Guittard Milk Chocolate so much! I was raised on the stuff, via Seeโ€™s! As a matter of fact, I rarely make good old fashioned chocolate chip cookies with anything but Guittard Milk Chocolate Chips. Thanks for that bit of fun information. Now I know!

    Oh, and because of you sweet David, I went out and bought Mallomars last night. I ate three, and loved every gooey bite.

    Hugs and honey drops,

    ~ Paula (from Ambrosia Quest)
    XOXOXOXOXOXOXOXOXOXOXOX

    • Sra

    I have a huge weakness for anything marshmallow!

    • Susan at Sticky,Gooey,Creamy,Chewy

    Iโ€™m a sucker for Mallomars, so I know Iโ€™d love les oursons guimauve. They look wonderful! Donโ€™t laugh, but Iโ€™m also crazy about Hostess Snowballs. Coconut, marshmallow and chocolate cake โ€“ what could be better?

    • an

    Iโ€™ll have to pick up some of these at Franprix for my kids who arenโ€™t wild about Haribo. Also, just wanted to let you know that I gave a shout out to you today on my blog (not that I have that many readers!) after my experience tasting those Henri Le Rouxโ€™s caramels. Now thatโ€™s heaven on earth and no junk.

    • Patni

    I have lived in the US for 20 years and i still dont get the marshmallow thing. Roasted in a campfire yes. Otherwise I just dont get it. Can one of you explain it?

    • Laura in Burgundy

    Dear David,

    I canโ€™t get away with taken my kidlets to the Beaune Saturday market and NOT coming home with little baggies of โ€œoursonsโ€. Must confess that I always sneak a few when they have their little backs turnedโ€ฆ

    Laura in Burugndy (from over at http://www.grapejournal.blogspot.com)

    • Abra

    In some French cooking magazine this month I saw a charlotte, molded so that instead of ladyfingers or biscuits ร  la cuillรจre on the outside, it was a parade of oursons guimauves. It was awfully cute!

    • Eleonora

    Your blog is super. So are your photographies. They make me hungry. I have spent a nice moment when seeing them. Thanks a lot.

    • adrian

    Yes you can!!

    Eat that horrible chocolate crap!

    • Ms B

    Mmmmmm . . . Peeps! The best ones are the cocoa, hands down! Marshmallowy goodness covered in cocoa sugar . . . I cannot resist!

    • Donna

    Not exactly gourmetโ€ฆ but we roast the Peeps over an open fire and sometimes, if weโ€™re feeling extra dangerous, we make sโ€™mores out of them. Sooooooo good! Think of your beloved marshies with a caramelized sugar coating.

    • Julie

    Chocolate covered marshmallows are one of my absolute favorite junky cravings. I come by it honestly, since I still buy Mallomars for my 96 year old father, who can barely gum them at this point but still loves them. There used to be a great German homemade candy purveyor in Yorkville, here in NYC โ€” Elk Candy company. They made, hands-down, the most delicious, very chewy, dark-chocolate-covered handmade marshmallow eggs and bunnies at Easter time. I waited all year for those.

    Like so many unique small businesses, in NYC, theyโ€™re gone โ€” forced out once again by landlords that have no rent limitations for commercial space.

    • Amanda

    Oooh, chocolate and marshmallowโ€“whatโ€™s not to love?

    • Cat B.

    Oh my gosh! I CANNOT get near a bag of these without devouring the entire thing no matter how many times I tell myself, I am just going to eat 4!

    David, I have been avoiding them for months and now youโ€™ve done out! I had to go out and buy a bag. But hope you like what Iโ€™ve done with them:
    http://littlemisscupcakeparis.blogspot.com/search/label/devil%27s%20food

    Iโ€™ll be serving them for at sonโ€™s playgroup later this afternoon if you happen to be near the 17th! ;)

    • Marguerite

    Wow, I just have to find a way to make a version of this cake, what a deliciously regressive idea!

    • Lesley

    Oh man I LOVE these! Thanks for reminding me!!!

    • Curmudgeon

    France alone accounts for 13% of all McDonalds sales so why are we surprised?

    • meg

    I thought I was the only one who adores toasted coconut covered marshmallows!
    My Mom literally buys up 3 bags at a time for me whenever she comes across them.
    Those tiny teddies look delightful too!
    Any chance they are sold in America?

    • Hannah Valentine

    I confess, when I saw the image, my first thought was โ€œOh wow, chocolate-covered gummy bears!โ€ which I dearly love, but canโ€™t find in shops here anymore.

    *hangs head*

    Your little bears there do look tasty, though!

A

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