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Panifica bakery bread selection

UPDATE: Panifica has closed and a new bakery (thatโ€™s good!) has opened in its place.

I used to cross Paris to buy a loaf of bread. That was when I was more of a dรฉbutant and kept a list of bakeries that I wanted to visit, and Iโ€™d make it a point to check off as many as I could, to try their bread.

But few in Paris go farther than their local boulangerie to get their bread. Since itโ€™s something you do almost daily, oneย goes to aย place thatโ€™s convenient. An added bonus is that like most places in France, when the staff gets to know you, they will bend over backwards to help you. So you ask them forย the darkest baked loaf of pain au levain, youโ€™ll get it. Or theyโ€™ll rifle through the basket to pick out your baguette for you, baked just as you like it.

Iโ€™ve been part ofย extended conversations withย clerks who will showย me the different baguettes, cooked to various degrees, while I give them the oui or non โ€“ย until they Goldilockโ€™s-likeย pluck outย just the right one. No matter how many people are waiting behind me, they accept it, because when itโ€™s their turn, theyโ€™ll do it too.

Panifica bakery Francois Berault

You donโ€™t need to do that at Panifica because all the breads are bien cuitย (well-cooked) and the owner and head baker, Franรงois Brault, told me he doesnโ€™t do any breads that are pas trop cuit (not well-cooked), because he doesnโ€™t like them, and that was a sign of bad bread.ย I have to agree. And so do plenty of others, youโ€™ll notice, when you walk into his bakery and see the line of people waiting to buy his marvelous breads. Most seem to live in the area, but this is one of the bakeries in Paris thatโ€™s worth crossing town for if you donโ€™t.

Panifica bakery tartlets

Iโ€™d been meaning to go for a while, trading messages with Franรงois while I navigated the waters of lโ€™administration, begging off a visit while tackling the mountains of paperwork that have a tendency to pile up if I donโ€™t feed/fend it off daily. And thereโ€™s a whole bunch of other stuff thatโ€™s always standing in the way of my mission here (namely, to eat chocolate, bread, and cheese), so I finally took a breather from everything, shut my front door behind me, and did the martyrโ€™sย walk to up Montmartre, to meet him at the bakery.

Panifica bakery brioche

It was a fantasticย sunny day in Paris and I was jealous of all the people eating at tables outside, overlooking the shady avenue. But they were probably jealous of me because Franรงois took me down to their kitchen where to show me where they bake the bread. He and his crew were done for the day (they start at 4am, which is a little too early for meโ€ฆ) but I got to feel the doughs, see the ovens, and talk about French flour and all the grains that he uses, some of which you donโ€™t normally see in Parisian bakeries.

Panifica bakery bread baskets

All the flours and grains used in the bakery are organic. But since taste is most important, the bakery uses a very high-quality traditional French butter for their croissants and other pastries, which is because he couldnโ€™t find an organic butter that tasted as good as the one he uses.

When we came across one of the many flatsย of eggs in the bakery, he said he wanted to talk to my readersย about egg storage, which I often have to assuageย visitorโ€™s fears about, because the French store eggs at room temperature. Franรงois told me that was possible because they donโ€™t wash and sanitize eggs in Europe, leaving their natural protective coating on then, whichย gets stripped off when they are washed. So the eggs keep just fine for weeks at room temperature. He did wash his hands thoroughly with soap and water after handling them. โ€œMais, ouiโ€ฆโ€ he said, as he scrubbed them clean, โ€œOf courseโ€ฆโ€

Panifica bakery baguettes

Most bakeries in France make very little on baguettes (Iโ€™m told the profit is about 30ยข each), so he decided to just sell them for โ‚ฌ1 each and just let everyone have a โ€œdealโ€ on them. Even though (like Gus), Franรงois worked in the financial world before, he decided to switch gears and roll bread dough, rather than manage the other kind of dough. Which Iโ€™d say heโ€™s doing pretty well at.

Panifica bakery cannele

Panifica bakery lemon tart

But the focus at Panifica, and what I was there for, was the generousย selections of earthy breads lined up behind the counter and in baskets.

Swedish bread

Tourte de meuleย is made with a high percentage ofย whole-wheat flour, and smaller loaves, meules au lin, haveย flaxseeds kneaded in, whose oil gives them loaves a softer crust. I generally prefer crusty breads but was curious and took one home and served it with tarama that night, and it was a big hit.

Panifica bakery whole grain bread

Tourte aux Alouettesย (above) has whole-wheat and rye flour, as well as crunchy whole grains riddled throughout. I took a stub of that home as well, which was breakfast the next day, excellent toasted and slathered with salted butter and darkย honey.

Panifica bakery Kamut bread

Compact rounds of kamut bread are made are with 100% kamut, an ancient wheat thatโ€™s not used very much in bakeries around town. But my favorite kinds of breads are those that are packed with grains. He makes two. The Norwegian (below) is a blocky loaf of spelt, rye, and whole grains, with a touch of molasses. ย And smaller, perfectly square loaves, Suedois (Swedish) are made of buckwheat and sunflower seeds, which are baked on top and inside each loaf. (If you live in Paris, or you donโ€™t have to worry about baggage allowance, the bakery sells their organic buckwheat and wheat flours by the bag. And the price is the same as supermarket flour.)

Norwegian bread

Many people are interested in low- or no-gluten breads, or breads made with alternative grains, and the Franรงois offers up a few different types. Petit รฉpeautre bread is make with einkorn and some of the grains are toasted, toย enhance their natural sweetness.

Panifica bakery gluten-free and low gluten breads

Being France, of course buckwheat is represented inย Sarrazin (the loaf on the left), made of 100% buckwheat and using a buckwheat levain (natural yeast) which is gluten-free. Franรงois told me that was a very popular bread in the neighborhood, nodding his head in affirmation.

But the beauty of the breads also extends to the outside of the bakery, where I canโ€™t imagine a better place to eat on a nice day. (Weather permitting.) The bakery has a super-fancy Swedish bread slicer that allows them to cut the breads extra thin, to make triple-layer sandwiches.ย Some are filled with smoked salmon, other with roasted vegetables. Focaccia sandwiches are on offer, as are quiches.

Panifica bakery focaccia sandwiches

For dessert, although I didnโ€™t try any, because my bag was loaded up with bread (because who knows when Iโ€™ll ever be able to leave the house againโ€ฆnow that Iโ€™m on a book deadline), I spotted roasted fruit salads, a creamy panna cotta with rhubarb, le cheesecake, silky chocolate tartlets, and a few Kouign Amanns left after the lunchtime rush, ready to go.

Panifica bakery Paris-21

Panifica
15, Avenue Trudaine (9th)
Mรฉtro: Anvers
Tรฉl: 01 53 20 91 18

Open daily, 7:30am to 7:30pm (Closed Saturday and Sunday)

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49 comments

    • Vivian | stayaliveandcooking

    Ohhhโ€ฆ Iโ€™ve always wanted to go to Paris, and your stories make it sound even more appealing! Here in the Netherlands the bakeries wouldnโ€™t accept you to take time to find the perfect loaf Iโ€™m afraid โ€“ they pick them out for you and thatโ€™s that. Iโ€™m fascinated, now I want to visit Paris even more.

      • Nadia

      Book a trip immediately. You will not regret it.

      • Kiki

      YES, just come!!! :)
      Bienvenue

    • Nadia@maisontravers

    That bread selection is making my mouth water. The dark breads look absolutely amazing. I would happily try them all out.

    • Angela โ€“ Patisserie Makes Perfect

    What a lovely looking bakery! The Norwegian loaf looks perfect.

    • Shaheen

    Canโ€™t wait to check it out. Thanks for sharing!!

    • Nancy Brismeur

    I am there. If only some could be here. (Florida) Nothing like French Bread. (new York Bread isnโ€™t bad either). Thanks!

    • Laura Rita

    Just added to my list. My Paris trip in October is one big food adventure.

      • Meg

      Doing the same for a month in September. Want to share research with each other?

    • Susan

    A few weeks ago I asked for a description of breads other than baguettes, since Iโ€™d like to venture into new territory. So โ€” un grand merci! Extra thanks since this bakery is in my neighborhood. One question: are the bread shapes traditional (i.e. will I find similar loaves in other bakeries in the same shapes?) or are they a matter of the bakerโ€™s choice? Merci bien!

    • Frieda Lighthouse

    On our list for the next (eventual) trip to Paris! Alsoโ€“made your whole wheat croissant recipe from 2013 this weekend, and they were absolutely perfect! Thanks for a great recipe.

    • Frieda Lighthouse

    Weโ€™ll go there on our next (eventual) trip to Paris! Alsoโ€“made your whole wheat croissant recipe from 2013 this weekend, and they were absolutely perfect! Thanks for a great recipe.

    • Amanda

    These breads look great! Since M. Brault uses such a large quantity of whole flours and grains, I was wondering if you knew whether the loaves go through a multi-day process of soakers and sponges, or if it is possible to make the loaves come out well without a long pre-fermentation process? Thanks!

      • Franรงois (Panifica)

      The key ingredient in good bread is time! Sourdough and long proofing are there for taste, upkeep and digestability. Rush it and it may look good but will be totally disapointing!

    • Kiki

    oh myโ€ฆ.. This must be my most ever, ever loved topic, David. And to top my happiness; only a short time ago when we were up Montmartre during the week (very rarely happens), I saw a looooong line of customers waiting and the beautifully โ€˜tannedโ€™ breads โ€“ and as it was sort of lunchtime โ€“ I went in and bought baguettesโ€ฆ They were as good as bread gets and I was thrilled to find not a tired but a cheerful smile when I asked for โ€˜two baguettes, bien bronzรฉesโ€™ (well cooked). What a beauty they were โ€“ and now I can look at it whenever I want and get those heavenly pictures too. Thank You โ€“ youโ€™re รผber-wonderful and generous.
    Youโ€™re right about the friendliness and โ€˜accommodationโ€™ of our wishes. It took a bit time in my bakery but then everybody knew all about my wishes including โ€˜you donโ€™t want it sliced, thatโ€™s right?!โ€™ โ€“ I think they are trained to ALWAYS ask, even after more than eight years of our custom. They put a loaf aside when Iโ€™m in a hurry and just ask for โ€˜my usualโ€™ and find it upon my return, nicely packed in a golden bag, smelling of heavenโ€ฆ. I just need a tartine now, with lovely butter, cheese & charcuterie!

    • Parisbreakfast

    Yum Yum at last some bread in Paris with grains on the inside too! Let me at em!

    • Becky

    Great photo!

    • italian girl cooks

    Beautiful bread! I order all my flour from Parma, Italy (Molino Grassi), having great delicious results. Itโ€™s well worth the price, and I can tolerate the gluten โ€“ as opposed to USA flour which seems to be subjected to Roundup (pesticide).

      • Esther

      It is true, good flour, milled properly is more tolerated than mass flour mills for those who have issues with gluten.

    • Olivier

    Jโ€™ai lโ€™eau a la bouche en bon franรงais gourmand. Quel dรฉlice pour les yeux et papilles. Il faut le mettre dans le carnet des โ€œbons endroit pour y il mange. Good luck & bon apetit!

    • Jenny

    Wow, what a skilled artisan. So inspiring! Any tips on how to get such a crunchy crust in a home oven, Iโ€™ve never been able to achieve it. Good luck with your next book :-)

      • Jackie

      I have successfully used Julia Childโ€™s method: Mastering the Art of French Cooking II (1970), pp. 53-74.

      • Franรงois (Panifica)

      Cooking good bread in a home oven is challenging. You need high temperature and a baking stone, then steam to produce a shining crust. Youโ€™ll find instructions on internet. You also need bread flour not just AP. Good luck!

        • David
        David Lebovitz

        Yes, I agree. Thatโ€™s one of the reasons I donโ€™t make my own bread: itโ€™s very hard to get the same results at home. Still, there are people that do and they like to make their own bread. Peter Reinhart has written some great books on making bread, which you might want to check out.

          • jenny lomas

          thanks Franรงois and David for your replies, yes, i really should try and get a baking stone! Bonne nuit from NZ

        • Kiki

        merci Franรงois; รงa explique toutโ€ฆ. Jโ€™ADORE une belle croute bien cuite!

        Et lโ€™info concernant les oeufs รฉtait trรจs intรฉressant; merci ร  vous and to David โ€“ en fait, je voulais remercier D. avant pour cette info. Jโ€™en revenais pas et je mets toujours encore mes o. au frigo (a long lifeโ€™s habit!)

        • Jeanne

        Tartine Bread by Chad Robertson has a good description/method for making really good yeast and bread at home. It turns out really good. I am still working to get mine just right.

    • Constance

    Delicious reading, thank you and I was so excited and gratified to read that he does Kouign Amanns. Hopefully his theory of bread baking extends to well carmelized bottoms of the KAโ€™s.
    Will definitely try on next trip. Were just in Paris in early June and in Montmartre, sorry I missed this special bakery.

    • Esther

    I want to live with you, a basket in the kitchen where I shall curl up into sleep, I will wash your dishes, be quiet as a mouse, nibble on cheese crumbs. Be forever grateful of the experience. I type, I could help you with your book. You have a most excellent life, and I look forward to your next book. If you come to Butte County to visit Dave Miller, or some of the bread folk in Chico, I offer a spot to stay in the hills.

    • Hope Anderson

    Buckwheat contains no gluten, so wouldnโ€™t bread made only with buckwheat be very heavy?

      • Franรงois (Panifica)

      Not if you make a buckwheat sourdough

    • MikeT

    what is that wonderful butter they use? I wonder if we can get it here in the States.

      • Franรงois (Panifica)

      Beurre Montaigu AOP Charentes-Poitou!

    • KarenTheCondimentQueen

    Oh the bread in Paris! But the sandwiches are so dry and tastelessโ€ฆWhy do they not use some wonderful aiolis or something?

    • R. Brite

    Iโ€™m one of Panificaโ€™s lucky neighbors (just across the boulevard in the 18th). Best bread and pastries for blocks around, by far.

    • PeterCL

    An amazing place, to be sure. David, next time you are in the neighborhood, our favorite place for coffee โ€”KBโ€” is at the (west) end of the block.

    Hereโ€™s a wonderful video (in French) of Panifica and what one person thinks of the breads. Anyone know where I can get a knife like that??

    https://www.youtube.com/watch?v=1ml85e5Yjj8

      • Kiki

      @ Peter; tks for pointing out that gorgeous video โ€“ made me hungry againโ€ฆ
      I think the knife is a bit of a โ€˜jokeโ€™; it looks like one of those truly giant Swiss โ€˜pocketโ€™ knives (Victorinox) you see in shop windows in our lovely tourist places. And yes, since you ask, I think you can actually buy them too although I have never, up to now, seen anybody using one. And, of course, the ones Iโ€™m talking about are those with an array of blades & tools & corkscrew which obviously is not what you wantโ€ฆ.
      I would suggest you ask Mr Kaplan directly. Iโ€™m sure he will be happy to reply.

    • Patrick Rech

    Darn, I want that Kamut bread so bad. We canโ€™t wait to come visit Franรงois bakery real soon. Totally not in our neighborhood, totally worth to bus ride.

    • Suzette

    Oh Daveed, next to anything youโ€™ve written about ice cream this has to be my favorite post. Francois is spot on about bien cuit โ€” there just is no other choice. Depending upon the size of the loaf, I have been know to โ€œpull outโ€ the inner soft part of breads just so I can eat only the outer dark and crunchy crust. I shall be visiting Panifica on my next trip to Paris. Merci! (Brown potato chips are the best too!)

      • R. Brite

      Suzette, wait till you try toasting a thin slice of the Norwegian loaf. It is already baked pretty dark, and you would think that toasting it would burn the dark outer crust. Au contraire, it just intensifies the flavor.

    • June2

    Everyone interested in bread, including gluten-free should watch Dan Barber speak about wheat on this talk:

    https://www.youtube.com/watch?v=kbdj76Og9HE

    It begins a little slowly but what he has to share is fascinating! Enjoy!

    • Athens Francophile

    Oh my, that bread looks amazing and makes me wish it were in my neighborhood.

    One comment on the eggs, though. As a board-certified poultry veterinarian, I can tell you the โ€œwe donโ€™t wash off the cuticle so room temp is ok for eggsโ€ is a complete myth. If I had one euro for every time one of my French clients tells me that, I could buy Francoisโ€™ entire stock of baguettes.

    Salmonella crosses into the eggshell within 90 seconds of being laid by the hen because the egg and her manure come out of the same hole. The only way to prevent the salmonella from multiplying to levels high enough to make you sick is to refrigerate the eggs as quickly as possible and keep them refrigerated.

    Eggshells are porous by design so that the embryo can breath. Washing or not washing doesnโ€™t change that.

    So French eggs are yummy because they feed the hens different grains but they are best for you if you refrigerate them.

      • Kiki

      @Athens francophile; now Iโ€™m really confusedโ€ฆ (and I believe you): Finally I thought I had an explanation why the French eggs are not refrigerated and now you โ€˜spoil the funโ€™ with your postโ€ฆ In any case, I will continue to put my โ€˜bio eggsโ€™ in the fridge, I always did and will continue to do so โ€“ and gosh, I can get fabulous organic eggs here.
      Thank you for your โ€˜grains of wisdomโ€™ : )

    • lucio bovolini

    Aroma of bakery is the best one.. I love eating cakes and pastries.. I am loving it..

    • Zada

    Did I pass you on the Seattle waterfront yesterday afternoon? Striped polo shirt? Love your blog and enjoy your cookbooks. And welcome to town if in fact youโ€™re here! (I live on Bainbridge Island and was on my way home โ€“ but welcome anyway!)

    • janice

    Kouign amann has become my favorite thing bar none to eat. ever. Found a place in Los Angeles that makes them and when I was in Paris this past fall I found one there too.

    • Jennifer

    Uniquement bien cuit? Iโ€™m planning my trip from our vacation spot in Montparnasse as I typeโ€ฆ

    Iโ€™d love to see (or link?) a post on the profitability of bread in France. Something in that paragraph doesnโ€™t quite make sense: 30% profit?! Thatโ€™s enormous! Even the link to the baguette diagram shows 8% profit, which is great. So, Iโ€™m confused. If most bakers are making 8% profit (after costs) on something that is price-controlled (although, am I not quite remembering that M. Sarkozy changed that along with the vacation rules?), then Iโ€™m seriously considering a career change! :)

      • Franรงois (Panifica)

      Hi Jennifer, The cost structure for a French bakery is roughly 25% ingredients 40% labor, the rest for rent, energy, accounting, banking fees, interest charge, amortization of equipment and shop improvements etcโ€ฆ

      Since no bakery makes baguettes only, it is somewhat arbitrary to calculate baguettes profit. Just obvious that labor is the main cost. There is more labor in baguettes than some other breads. Say 1โ‚ฌ baguettes, how many should you make in a day to earn a decent living. (Hint: At 1โ‚ฌ, many many.)

    • Will

    Excellent post. Nothing beats good bread. A Maison Kayser opened a few blocks from me. Now, daily baguettes. Life changing.

A

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