Apple cider vinegar will work, although has a certain flavor that tends to creep into the Concord grape flavor, so you'll have to decide if you want apple flavor in your shrub, or to keep it purely grape. I generally use
white vinegar.
There's a recipe for a cocktail after the instructions which uses the shrub, but it can also be enjoyed in a glass with sparkling water added and an orange or lemon twist, if you'd like.
To make a Concord Grape cocktail, mix 1 1/2 ounces of Concord grape shrub in a tumbler with 1 1/2 ounces of ginĀ and 1 teaspoon Grand Marnier, Cointreau, or Triple Sec. Add 2 ounces of sparkling water, then twist a strip of orange zest over the drink. Garnish with an orange or lemon twist, and add ice.